5 Fundamentals Of Video Editing

There are lots of creative ways that you can edit your film clips to bring your story to life. But if you’re struggling with ideas, here are a few tips to help you get started…

1. Keep it as short. Every clip that you leave in your edit should have a reason for being there. So if it doesn’t have a purpose, take it out. Nobody wants to sit through a 10 minute film if you could make your point in 30 seconds…
2. A good tip is to close your eyes and just listen to what is being said… You can practice by putting on a film or TV and closing your eyes. Can you still follow the story? You’ll find you can cut a lot of un-necessary words out!
3. Illustrate the points that your speakers are making by cutting to pictures/screenshots/video taken over the project. This B-Roll footage keeps the piece interesting and will help the viewer to really understand what you are talking about.
4. Pick a piece of music that fits with the overall theme you are trying to get across. This works best if the music doesn’t have a singing that will cut across any talking.
5. Don’t wait to finish the video before sharing it with your business mentor! Send over a very rough draft as soon as possible… They may spot something that you need to leave in that will otherwise get cut out, or something that you need to put in to tell the whole story.

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