We had a fantastic time working with personalised laser engravers Totally About You to produce a new range of product imagery for their online shop.
Utilising our portable studio we were able to produce high quality images efficiently – meaning that alongside the final result we could give the client extras, including a free product video!
The project involved photographing a wide range of products including typically more challenging items such as mirrors, wine bottles and stainless steel bottles. It was a great opportunity to get creative and deliver a result the client was happy with.
With the recent advent of Article 13 – the EU’s new controversial copyright law, creating unique content has become more important than ever.
Article 13, recently voted in by the European Council aims at holding content sharing services such as YouTube, Twitter and Facebook responsible for any copyrighted material posted on their sites. Content sharing services must now either license copyright protected material from the right holders or make sincere attempts to remove the copyrighted material from their site.
How does this affect you and your marketing?
As you know, connecting with your audience in the digital age demands a high level of engaging imagery. And sometimes it’s just too easy to use a photograph or video that you haven’t created yourself. With the new restrictions imposed from Article 13 there will be more pressure than ever for sites to remove content that isn’t your own. As well as the legal ramifications, your marketing endeavours can become a waste of time.
Bespoke is better.
There are sites from which you can get copyright free imagery, however we sincerely don’t recommend it – these images often appear generic and you loose the chance to create an authentic connection with your audience.
Bespoke imagery not only leaves you free from the implications of Article 13, but it also connects your audience with the real value at the heart of your business.
Bespoke imagery – photographs and videos that are completely unique to your company, not only have a better shelf life on social media but also increase the chance of connecting with your audience on a real personal level. It helps them to build trust and familiarity with your brand which is essential part of making a sale.
How do I go bespoke?
Knowing where to start – what camera to use, what to take pictures of or not, whether or not you need to take photography classes – can be a daunting task. You can do a lot with your smartphone but to really stand out you want to be using a higher quality camera – a decent lens can make miles of difference. Knowing what your audience will connect with and what type of content will thrive across the different social media platforms is important too.
If you are struggling to find the time to create bespoke content then don’t worry. There’s a lot of people in the same boat. However, you always have the option of outsourcing to experts. If you can find the right people who will really spend time to get to know you and have the creative capacity to showcase your true value, then it can be a massive weight off your shoulders. A much better alternative than falling prey to Article 13.
Last year Sam joined the team with an avid passion for communication. 14 months down the line, he talks about filming former BBC presenter Robert Nisbet as part of a commission for Rail Delivery Group.
“…Producing a film for Rail Delivery Group was a fantastic experience. One of the challanges we faced was filming inside their busy London headquarters. We employed an efficient, lightweight method which allowed us to do the job with minimal disruption to their working environment.
Working with Robert Nisbet was brilliant as he was very comfortable being in front of the camera and it was a great insight to see how a former BBC presenter worked.
We were even able to involve the whole office as extras on their break which was the icing on the cake for a really enjoyable day of filming…”
It’s been a pleasure creating a new video for Rail Delivery Group – about their Ticket Issuing Systems Accreditation process.
Producing everything in-house meant we could make it as affordable as possible for RDG – it also meant we had a lot of fun filming steam trains, animating and writing the music to go with the film!
Watch the official film here:
Part of the process involved filming former BBC Journalist and now Regional Director Robert Nisbet at The RDG headquarters. We also got the rest of the team involved in the filming – making them feel part of the process too.
“…It really feels like it’s our video, I love it…” Tracey (Rail Delivery Group)
See behind the scenes of our film shoot at Rail Delivery Group HQ… (Thanks to Stephen Hartley for taking some of these images)
Need a new video?
All work copyright Conical Sphere Media 2017. All rights reserved.
Not forgetting our roots, we’ve still been helping local, independent businesses with a range of media services. Most recently, this photo was taken to promote The Village Vine’s Christmas wine promotions as part of their festive flyer.
Doing both the graphic design and photography in-house ourselves, we were able to keep our costs down for Nic, owner of the shop.
Give your product the attention it deserves!
All work copyright Conical Sphere Media 2018. All rights reserved.
Laughter and smiles all round as the annual Dorset Safeguarding Multi-Agency Hub (MASH) black-tie event raised over £400 for charity. Conical Sphere Media provided event photography coverage of the evening, plus event consultancy, a sound engineer & full PA system for the band on the night.
“…Walking into the MASH today, the comments about the band were aplenty, many of which were based around how brilliant the sound was… i.e. not too loud, not to harsh, just right. […] I can’t thank you enough for all the effort you put in. Not just in the sound checking aspects but also all the setting up, the remaining in post throughout, the photographs and not least of all running me back to my home…” Bill (Dorset Safeguarding Multi Agency Hub)
All work copyright Conical Sphere Media 2018. All rights reserved.
Do you need help with your event? Contact Us!
STRiDA is a portable, belt-driven, folding bicycle with a distinctive ‘A’-shaped collapsible frame, designed by UK engineer and designer Mark Sanders. We loved filming Mark as part of a promotional campaign across social media by Ming Cycle, OEM Bicycle manufacturers based in Taiwan.
“…A great experience to work with Conical Sphere Media, a professional team, making every detail perfect…” Fionn, Ming Cycle
Here’s the final short film (with subtitles added by Ming Cycle);
For this video, we jumped at the chance to get our 12ft ProAim Camera Crane out! The weather was perfect too. Watch the video below to go behind the scenes…